Best Lead Magnet Delivery Tools (2025 Comparison)

You've created your lead magnet. Maybe it's a PDF checklist, a video tutorial, or a template spreadsheet. Now you need a way to actually get it to people. But when you start looking at tools, it gets overwhelming fast.

Email platforms. Landing page builders. Creator stores. Link-in-bio tools. They all claim to do what you need, but they all work differently and cost different amounts.

This guide breaks down five popular options: what each one actually does, what it costs, and who it's best for. No fluff—just the information you need to pick the right tool.

What to Look For in a Lead Magnet Tool

Before we compare specific tools, here's what actually matters:

Ease of setup. Can you get started in minutes, or do you need to watch hours of tutorials? Most people want to upload their file and start collecting emails, not build a complex funnel.

File hosting. Does the tool host your lead magnet, or do you need to store it elsewhere? Having everything in one place is easier.

Email capture. How does it collect and store email addresses? Can you export them or integrate with other platforms?

Works without a website. If you don't have a website (or don't want to deal with one), can you still use the tool? Many require embedding forms on existing pages.

Pricing transparency. What does it actually cost? Are there hidden fees or limits that only show up later?

With that framework, let's look at the tools.

Beacon

Pricing: Free tier (1 lead magnet/month), $19/month for paid plans

Beacon focuses on helping you create lead magnets, not just deliver them. If you're stuck on the design side—you know what you want to say but can't make it look good—Beacon might be worth considering.

What it does well:

The platform includes templates specifically designed for lead magnets. Ebooks, checklists, guides, resource libraries—they have starting points for most common formats. They also offer AI-powered text generation if you're struggling with the writing.

On the delivery side, Beacon integrates with 20+ email platforms. You can connect it to Mailchimp, ConvertKit, ActiveCampaign, and others, so new subscribers flow into your existing email system.

Where it falls short:

Beacon is primarily a creation tool. The delivery and landing page features exist, but they're not the main focus. If you already have a lead magnet designed and just need simple delivery, you're paying for features you won't use.

The free tier is limited to one lead magnet per month, which might work if you're just starting but becomes restrictive quickly.

Best for: People who need help creating the actual content—the design, layout, and writing of their lead magnet. If your bottleneck is production, not delivery, Beacon makes sense.

ConvertKit

Pricing: Free up to 10,000 subscribers, $25/month Creator plan (starts at 1,000 subscribers)

ConvertKit is an email marketing platform first. Lead magnet delivery is one feature among many. If you're planning to build a serious email marketing operation—automations, sequences, segmentation—ConvertKit does all of that.

What it does well:

Visual automations are ConvertKit's standout feature. You can map out exactly what happens when someone subscribes: which emails they get, when, and based on what actions they take. For sophisticated email marketing, this matters.

ConvertKit also handles digital product sales. You can sell courses, ebooks, and other digital products directly through the platform. If you want to monetize your email list beyond just building it, those tools are built in.

The free tier is genuinely useful—10,000 subscribers before you pay anything is generous compared to most competitors.

Where it falls short:

This is a full email marketing platform. If you just need a simple way to deliver a lead magnet and collect emails, ConvertKit is significantly more than you need. The learning curve reflects that complexity.

Landing pages exist but aren't the focus. You can create them, but they feel like an add-on rather than a core feature.

Best for: Creators who are serious about email marketing and want everything in one platform. If you're going to send regular newsletters, build automations, and eventually sell products to your list, ConvertKit makes sense. If you just want to collect emails right now, it's overkill.

Stan Store

Pricing: $29/month Creator, $99/month Creator Pro

Stan Store is designed for creators who want to sell digital products through their link-in-bio. Courses, downloadables, coaching calls, memberships—it's a storefront that lives in your social media bio.

What it does well:

The checkout experience is smooth. People can buy directly without leaving to some external site. For paid products, that matters.

Stan also includes a course builder. If you're planning to sell courses (not just give away free lead magnets), you can create and host them within the platform.

The link-in-bio page itself is customizable and professional-looking. You can showcase multiple products, collect emails, and sell—all from one link.

Where it falls short:

Stan is built for selling. The free lead magnet functionality exists, but it's not the focus. You're paying $29/month primarily for commerce features. If you're not planning to sell digital products anytime soon, that's a lot for email collection.

There's no free tier. You're paying from day one, even if you just want to test things out.

Best for: Creators who are ready to sell. If you have (or plan to have soon) paid courses, templates, or coaching products, Stan gives you a complete storefront. If you just need lead magnet delivery, look elsewhere.

Beacons

Pricing: Free tier (9% transaction fee on sales), $10/month paid plan

Beacons (not to be confused with Beacon above) is a link-in-bio platform with monetization features. Think of it as a customizable landing page that lives at a single link you can put anywhere.

What it does well:

Customization is strong. You can design your link page with different blocks: links, embedded videos, product showcases, email capture forms, and more. For creators who want their link-in-bio to match their brand aesthetic, Beacons offers flexibility.

They've added AI tools for content creation and link optimization. Useful if you want suggestions on what's working.

The free tier is actually usable. The tradeoff is a 9% fee on any transactions, but if you're just collecting emails (not selling), you avoid that entirely.

Where it falls short:

Beacons is a link management tool that happens to have lead magnet features. Email capture exists, but it's not the core focus. The experience of collecting and delivering a lead magnet is less streamlined than tools built specifically for that purpose.

If you're not managing multiple links or selling products, you're getting a lot of features you don't need.

Best for: Creators managing multiple links and revenue streams from a single bio link. If you have a podcast, a YouTube channel, paid products, free resources, and affiliate links—and want them all organized in one place—Beacons handles that complexity.

Claimful

Pricing: Free to start

Full disclosure: we built Claimful, so obviously we think it's good. But here's the honest breakdown.

What it does:

Claimful does one thing: simple lead magnet delivery without a website. Upload your file (PDF, video, template, whatever). Customize your page if you want. Get a shareable link. When someone clicks the link and enters their email, they get instant access. You collect their contact info. Done.

Setup takes about 60 seconds. No website required. No complex integrations. No monthly fee to get started.

What it does well:

Speed and simplicity. If your goal is "I have a lead magnet and I want to collect emails," Claimful does exactly that without forcing you through features you don't need.

The link works anywhere: Instagram bio, TikTok profile, email signature, business cards with QR codes, DMs. One link that runs forever.

Instant unlock is important. When someone enters their email, they get access immediately—no "check your email in 5 minutes" friction. According to our research, this increases conversion significantly.

Where it falls short:

Claimful is focused on delivery. We don't help you create the lead magnet content (use Canva, Google Docs, or tools like Beacon for that). We don't have full email marketing automation (export your emails to ConvertKit or similar when you're ready for that).

If you need a complete email platform or digital product storefront, Claimful isn't trying to be that.

Best for: People who want simple, fast lead magnet delivery without a website. Creators, coaches, real estate agents, small business owners—anyone who has a lead magnet and wants to start collecting emails now, not after setting up a complex funnel.

If you're just starting with lead magnets or you don't have a website, Claimful is built for you.

Quick Comparison Table

Here's everything at a glance:

| Tool | Starting Price | Best For | Website Required? | |------|---------------|----------|-------------------| | Beacon | Free (limited) | Creating lead magnets | No | | ConvertKit | Free (10k subs) | Full email marketing | No | | Stan Store | $29/month | Selling digital products | No | | Beacons | Free (9% fee) | Link management | No | | Claimful | Free | Simple delivery | No |

When to Choose Each Tool

Here's the decision tree:

Choose Beacon if: You need help creating the lead magnet itself—templates, design, AI writing assistance. Your bottleneck is making it look good.

Choose ConvertKit if: Email marketing is your priority. You want to build sequences, automations, and eventually sell to your list. You're committed to email as a channel.

Choose Stan Store if: You're selling digital products. Courses, paid downloads, coaching. You need a storefront, not just email collection.

Choose Beacons if: You manage multiple links and want everything in one customizable page. Multiple revenue streams, multiple platforms, complex link needs.

Choose Claimful if: You just need to deliver a lead magnet and collect emails. No website, no complex setup, no features you won't use. Get started and see results today.

Can You Combine Tools?

Absolutely. In fact, that's often the best approach.

A common setup:

1. Create your lead magnet in Canva or Google Docs
2. Deliver it with Claimful (simple, instant, works anywhere)
3. Email your list using ConvertKit when you have enough subscribers to warrant it

You don't need to pick one platform that does everything. Use the right tool for each job.

Starting simple also lets you test demand. There's no point paying $29/month for a full storefront when you don't know if people want your lead magnet yet. Start with something free, validate the idea, then scale up.

What Actually Matters

Here's the honest truth: the tool matters less than most people think.

What actually drives results:

• Having a lead magnet that solves a real problem
• Promoting it consistently
• Following up with people who download it

The best tool is the one you'll actually use. If setting up a complex platform paralyzes you, use something simple. If you need advanced features and you'll actually use them, pay for them.

Don't let tool selection become procrastination. Pick something, set it up, and start collecting emails this week.

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Ready to get started? Try Claimful free—upload your lead magnet and get a shareable link in 60 seconds.

For more on creating your lead magnet, check out our complete lead magnet guide.