Claimful for Ecommerce & Product Businesses
Simple lead magnet delivery for product businesses. Capture emails and deliver discount codes via bio links—no Shopify needed.
Ecommerce businesses selling through Instagram, TikTok, or marketplaces can grow their email lists without building a full website or Shopify store. Claimful helps product businesses deliver discount codes, style guides, and resources via simple bio links.
Why Product Businesses Would Benefit from Claimful
Social media is where product discovery happens. But likes and follows don't pay the bills—sales do. And sales happen when you can reach your audience directly, not when an algorithm decides to show your post.
You don't own your followers. Instagram could change its algorithm tomorrow. A viral TikTok today might get zero views next week. Your "audience" belongs to the platform, not you.
Many sales channels, no email capture. Selling on Instagram, Etsy, TikTok Shop, or Poshmark means you're getting transactions without relationships. Customers buy and disappear.
Full ecommerce platforms are expensive and complex. Shopify, WooCommerce, Squarespace—they're powerful but require time, money, and technical knowledge. Many successful product businesses start simpler.
Bio link real estate is limited. You get one link. It should work hard for you.
How Product Businesses Benefit from Claimful
Offer Discounts via Bio Link
Put "10% Off First Order" in your Instagram bio. Link goes to Claimful. Visitor enters email, gets discount code instantly.
You've captured an email and incentivized a purchase—no Shopify required. Every time someone visits your profile, they see an offer worth clicking.
Share Product Guides
Sell clothing? Create a size guide. Visitors click, enter email, get sizing help. You've solved their purchase anxiety and captured their contact for future launches.
Sell skincare? Create a routine guide. Home decor? Create a styling lookbook. The pattern works for any product category.
Build Launch Waitlists
Launching a new collection? Share "Get Early Access" in your Stories. Visitors enter email for first look at new products.
Simple waitlist building without complex email integrations. You get a list of your most interested customers before the launch.
Capture Emails Across Platforms
Pinterest shoppers discover your products through pins. Add your Claimful link to pin descriptions—"Get our free style guide"—and capture emails from Pinterest browsers who might not follow you on Instagram.
One link works across all your selling channels.
Key Features for Product Businesses
Perfect for Instagram/TikTok Shops: No full ecommerce site needed. Deliver discount codes and resources using just a bio link.
Instant Code Delivery: Customer enters email, gets discount code immediately. No friction, no waiting, no lost sales.
Works with Any Selling Platform: Sell on Etsy, Instagram, Poshmark, Facebook Marketplace, or your own site. Claimful works alongside whatever you use.
Tracks Interest: See which products or guides get the most engagement. Understand what your audience wants.
Build Email Lists You Own: Platform algorithms change. Your email list is yours forever.
Mobile-First: Your customers are on their phones. Your lead capture page should look perfect there—and it does.
How This Would Work for You
Here's how a product business could use this:
You sell jewelry on Instagram—no Shopify, just DMs and PayPal. You create a simple "10% Off First Order" offer with Claimful.
You update your bio: "Get 10% off your first piece ⬇️" with your link. When followers click, they enter their email and get a discount code instantly.
With 10,000 followers and 2% bio click rate, you'd capture 30-50 emails monthly. Each email is worth $1-3 in monthly revenue according to ecommerce benchmarks.
Over a year, that's 360-600 new emails—a direct line to customers who chose to hear from you. When you launch a new collection, you email your list directly. No algorithm required.
Critical Positioning
Many product businesses start on Instagram without investing in Shopify or WooCommerce. That's smart—you're testing demand before committing to infrastructure.
But you still need email capture. Claimful helps you build an email list and deliver value using just a link—exactly what social-first sellers need.
When you're ready for a full ecommerce platform, you'll have a list of engaged customers waiting.
Get Started
Ready to capture emails from your social media shoppers?
Upload your discount code, style guide, or size chart. Get a shareable link that works in any bio. Start building the email list your product business needs.
No credit card required. Set up in 60 seconds.
Learn More
Want specific lead magnet ideas for your product business? Check out our complete guide: